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Some are working more closely with othetr owners to get the biggest bang for theiradvertisinv buck. One is looking for temporary uses for vacantf space to drive foot trafficto it. And otheres are opening up about just how far they are willingt to go to makea “Standard marketing in real estate is to put a sign on a put it on send a notice to some brokerds and wait for a says ’s Leo Goseland. “In toughe times, you have to go find your tenants.” Goselanf recently put together a consortium for independent propertyt owners who are looking for tenantxs for five buildingsthey own.
The owners agreed to a list of possibled incentives they would be willing to offer theright prospects, from several months free rent to help with tenant improvements. They also are splitting costs on advertising and direct mailing tolocalp businesses.
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