PR: Go on the offensive: Managing tough news in tough times - Puget Sound Business Journal (Seattle):

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“I say recognize the bad news for what it Bartel said. “Don’t sugarcoat it. Then, a week or so introduce the good news, and it becomes the rest of the Part ofthe company’s reputation will be determines by how it behaves in the weekds following an announcement. Insurance giant created a firestorj when, after receiving billions in taxpayer bailout it flew executives to a expensivde retreat. The Times Union angered workerds by hosting a party after announcingjob cuts. Jon owner of in Albany, said this does not mean a company should abandonall obligations, such as sponsorships of charity “It’s a balancing act,” he said.
“The key is to be consistenf and honest. Say ‘wed are laying off and cutting backon sponsor-ships, but we have thesew obligations we must meet …’ The final word of advice from PR experts is to keep a close eye on media outletas after the news breaks. It may be particularlu important to monitor social media and where rumors and anonymous attackscan prevail. “A lot of peoplre forget about social media,” said Shannon Cherry, owner of Albany-basec . “But you want to know what peopls are saying behindyour back, so to Much can be Cherry said, by responding with facts and keepingh everything in perspective.
“You are in the same boat as thousands ofother companies,” she said. “It will be difficult at first, but with everythingt going on now, your news won’t make much of an impacy if you leverageit bpinckney@bizjournals.com | 518-640-6815