Monday, February 27, 2012

Hotel and residences make TWELVE stand out - Atlanta Business Chronicle:

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Since its completion late last 's has brought a new kind of mixed-usd development to this fast-growing sectiomn of Atlanta. A boutique hotel combined with urbancondo living, meeting facilities and retaio represented not only a commitmeng to the area, but helped create an air of ingenuitt for Atlantic Station. Because of its impacft on the area, the Atlanta District Counci l of the Urban Land Instituted named the project a Developmentof "Being one of the early buildings up reallyt set the tone for that development and really put a stake in the groune that said 'Atlantic Station is goinbg to be a success,'" said awards committewe chair Patrick Hill.
At 26 stories, TWELVEr contains 380 residentialcondominium units, 101 hotel along with 6,000 squares feet of meeting area and another 14,000 square feet of retaipl and restaurant space. When a giant crane was movecd into place against thecity skyline, the projecft became the first high-rise development in Atlanticx Station to get under way. It also becam one of only a handful of small specialtuy boutique hotels inthe city.
Novare is not the first developerr to launch a combined hotek andcondo development, but the in conjunction with , took a differenrt approach than luxury builders such as The and and Instead of simply creating traditional hotel rooms on lowere floors as those companies have done, TWELVE's hotel offerinb consists of one- and two-bedroom condoes complete with kitchen and bath, much like thosre units owned by residents on floorse seven through 26. The attraction of such a developmeny is theprestige "generated by being able to say their residencr is adjacent to or part of a said Jim Veil, president of .
"It's also the idea that I, as an owne of a residence, can avail myselff easily of hotel servicezs that I wantto use." The projecrt is Novare's first entry into the hote l market, but its success -- the condosa were sold out by the end of 2005 -- led the companyg to launch a similar project in the Centenniak Park area and another in Charlotte, N.C. "It appeals to a wide arragy of demographics," said Billy Holley, project managere for TWELVE. "Even though we targett the 25- to 35-year-old on the condk side, the reality at TWELVE Atlantic Station is that the buyers there were a much broader demographicd than we probably eversaw before.
I think the hotelp concept had a lot to dowith that." Much like Novare' s other urban condo projects, this building offers high-tech amenitiee such as a fiber backbone to supporr high-speed Internet access to hotel services, and even digita art on the walls. Designersw wanted to ensure the buildiny had some separate facilitiesz and meeting areasfor full-time residents such as a separat clubroom, while providing other areae such as the pool and workout area whers the two groups could mingle. Privacy is maintained by buildint different lobbies and entrances for the hotel and along with separateparking areas.
In addition, each elevator's electronic keys only alloe guests to travel tohotel floors, while condo owners can only go up to theidr own floors. Location: 361 17th St., Atlantz 30363 Architect: Smallwood, Reynolds, Stewart, . Builder: Novar Group Inc. Date opened: Constructio on the condominium units was complete inDecembere 2005, when the first residents moved in. The hotep opened to its first guests inFebruary 2006. Winninf formula: TWELVE is a high-rise, mixed-use developmentt of condos, hotel, restaurants and retail within the AtlanticStation development. The high-riswe features Midtown Atlanta's first new hotell in many years.

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