Anheuser-Busch to launch Bud Light Golden Wheat - St. Louis Business Journal:

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The addition to the Bud Light familyg follows the The marketing budget for Bud Light Golden Wheat will be about similatr to the marketing budget for BudLight Lime, according to Keith Levy, vice presidenr of marketing. The ads will be online, in print and on TV, he said. Levy said the brewe r hopes to attract not onlyestablished A-B producg drinkers but also "trendsetters" who want to try something new. A-B wantws to tap into the surge in popularity of sweeter beerws and wheat beers fromcraft brewers. But "we'r not trying to outcraft craft," Levy said. "We're trying to capitalize on anemerging style.
" The beer will use unfilterefd wheat so it will look cloudier than its Bud Lighy counterpart and will have orange and coriander, also knowjn as cilantro, as ingredients to give it a sweeter taste, according to Levy. St. Louis-based Anheuser-Busc h is owned by Belgium-based , the world’s largesg brewer.